Jeff is the Digital Media Director for Lindner Media, leading the group’s digital media growth and new endeavors across all the company’s brands, such as Lindner’s Angling Edge, Lindner’s Fishing Edge, The Ontario Fishing Experience, AnglingBuzz, The Lund Boats Ultimate Fishing Experience, and FISHhead.TV.

Jeff is a lifelong veteran of the fishing industry. After graduating from South Dakota State University in 1994, he went to work for the South Dakota Game, Fish, & Parks, then moved to Minnesota to work for the Hunting & Fishing Library. In 1997, he took a job with In-Fisherman and served as an editor and photographer for over 22 years. During that time he penned thousands of articles and traveled throughout North America, capturing thousands of images used on the covers and pages of their magazines. He also played an integral role in In-Fisherman television, radio, books, and videos. For 12 years, he served as the Digital Editorial Director for Outdoor Sportsman Group, which includes: In-Fisherman, Florida Sportsman, Fly Fisherman, Game & Fish and bassfan.com.

Over 24 years ago and counting, he invented the Salmo Chubby Darter. The lure was the first of its kind for ice fishing and created a new category of ice fishing lures and a cult-like following for those in the know. Jeff also designed the Bigtooth Tackle Zero Rig, A simple and most effective quick-strike rig for pike and muskies. Finally, Jeremy Smith and Jeff work together to make custom Prankster Baits musky lures during the winter months.